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white sand
Worth a lookShows low returns (1.3%), but strong incumbent ratings (4.5★) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$6.19–$58.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.15avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,164.59avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$161K$161K/yr · 128K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality