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white easter eggs
Skip itSoft demand (-83.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great323.17avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Okay$5.98–$23.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.74avg listing price — sweet spot $15–$100
Market size
Bad$32K$32K/yr · 33K searches
Growth
Bad-83.3%90-day search growth — must beat 0% to launch