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voodoo dolls
Skip itSoft demand (-4.8% this quarter) — this niche doesn't clear our bar today.
Price range
Great$9.53–$43.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good558.93avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$95K$95K/yr · 303K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand