31
unstuck box
Skip itSoft demand (-52.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible42avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$31.03avg listing price — sweet spot $15–$100
Price range
Incredible$20.15–$35.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad$7K$7K/yr · 7K searches
Growth
Bad-52.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier