44
unicorn rocking horse
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Great$78.71avg listing price — sweet spot $15–$100
Price range
Good$29.46–$127.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,875avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 35K searches
Signals High Price