47
unicorn makeup
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$16.68avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.95–$25.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,765.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 67K searches