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turn a word tots
Skip itSoft demand (-74.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great166.2avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.42avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$7.66–$19.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$21K$21K/yr · 27K searches
Growth
Bad-74.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier