36
trick or treat
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Review moat
Great160.25avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$15.09avg listing price — sweet spot $15–$100
Price range
Good$3.33–$29.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 201K searches
Signals Low Review Barrier