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trafalgar law
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$40.76avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good840.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.12–$143.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Market size
Okay$115K$115K/yr · 246K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale