36
toys age 7
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.19avg listing price — sweet spot $15–$100
Price range
Great$13.89–$32.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,999avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 41K searches