49
toy handcuffs
Skip itSoft demand (-2.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,183.91avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.22–$25.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Good$12.14avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$189K$189K/yr · 228K searches
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand