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therapy cards
Skip itSoft demand (-39.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.38avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$9.63–$51.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,035.44avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 73K searches
Growth
Bad-39.7%90-day search growth — must beat 0% to launch