33
the office game
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.65avg listing price — sweet spot $15–$100
Price range
Great$8.92–$41.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,284.73avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$15K$15K/yr · 26K searches