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teal birthday decorations
Skip itA small market ($146K/yr) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good1,084.73avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Price range
Okay$5.80–$22.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Market size
Okay$146K$146K/yr · 309K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality