62
tea set
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Market size
Incredible$2.2M$2.2M/yr · 4.2M searches
Avg price
Incredible$41.24avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$8.12–$178.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,574.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand