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talking point cards family
Worth a lookShows searches that convert (13.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$28.69avg listing price — sweet spot $15–$100
Price range
Incredible$19.79–$38.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+72.2%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$622K$622K/yr · 167K searches
Review moat
Good1,209.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand