47
superhero mask
Skip itA small market ($96K/yr) — this niche doesn't clear our bar today.
Review moat
Great432.24avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.18avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$6.42–$25.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Market size
Bad$96K$96K/yr · 209K searches