66
sunday school crafts
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Review moat
Great126.68avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Growth
Good+44.1%90-day search growth — must beat 0% to launch
Avg price
Good$13.71avg listing price — sweet spot $15–$100
Price range
Okay$6.43–$23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$184K$184K/yr · 376K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality