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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 48Conversion 15Competition 81Returns 78Price range 60Avg price 95Brand share 4Review moat 74Quality gap 16

Avg price

Incredible$31.39

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good545.52

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.69–$150.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+18.3%

90-day search growth — must beat 0% to launch

Market size

Bad$87K

$87K/yr · 238K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

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