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sticker book
Launch itA $2.7M/yr market growing +2.8% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$2.7M$2.7M/yr · 4.8M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,384.08avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.93avg listing price — sweet spot $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.58–$16.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand