46
stamp markers
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Good$8.50–$30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.32avg listing price — sweet spot $15–$100
Review moat
Good1,226.63avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$122K$122K/yr · 218K searches
Growth
Bad-28.2%90-day search growth — must beat 0% to launch