40
stacking rings baby toy
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.49avg listing price — sweet spot $15–$100
Market size
Good$278K$278K/yr · 292K searches
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$7.01–$16.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad21,605.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf