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spring stickers
Skip itSoft demand (-90.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good622.62avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad$7.87avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 113K searches
Growth
Bad-90.4%90-day search growth — must beat 0% to launch
Price range
Bad$5.05–$11.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier