53
spring crafts
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but soft demand (-92.6% this quarter) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Review moat
Great245.4avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.30avg listing price — sweet spot $15–$100
Price range
Good$6.85–$34.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$64K$64K/yr · 182K searches
Growth
Bad-92.6%90-day search growth — must beat 0% to launch