55
sports card holder
Worth a lookShows low returns (0.8%), but a small market ($36K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$20.83avg listing price — sweet spot $15–$100
Price range
Great$6.56–$67.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,714.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 44K searches