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50

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Worth a look

Shows sweet-spot pricing room ($13.27–$38.66), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 21Growth 59Conversion 77Competition 34Returns 73Price range 90Avg price 82Brand share 46Review moat 59Quality gap 19

Price range

Great$13.27–$38.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.96

avg listing price — sweet spot $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Returns

Good2.1%

return rate — above 5% kills the launch gate

Growth

Good+34.5%

90-day search growth — must beat 0% to launch

Review moat

Good1,141.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$82K

$82K/yr · 61K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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