31
sorcery contested realm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible8.75avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good$132.99avg listing price — sweet spot $15–$100
Market size
Okay$147K$147K/yr · 55K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Price range
Bad$33.67–$399.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.9★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand