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sisyphus table
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great278.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+31.0%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$171.64avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Bad$8.76–$416.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$22K$22K/yr · 35K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price