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shrink plastic
Worth a lookShows low returns (0.7%), but a small market ($126K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good621.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Good+37.9%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.34–$20.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$126K$126K/yr · 214K searches
Avg price
Okay$9.48avg listing price — sweet spot $15–$100