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shark mold
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Growth
Great+62.4%90-day search growth — must beat 0% to launch
Review moat
Good509.18avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.01–$25.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.34avg listing price — sweet spot $15–$100
Market size
Bad$10K$10K/yr · 23K searches