55
semi rigid card holder
Worth a lookShows a sweet-spot price point ($23.05 avg), but soft demand (-12.0% this quarter) keeps it on the watch list.
Avg price
Incredible$23.05avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 735K searches
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Price range
Great$9.82–$85.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,044.39avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality