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scott pilgrim figure
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Review moat
Great105.29avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$37.50avg listing price — sweet spot $15–$100
Price range
Great$4.94–$96.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Market size
Bad$12K$12K/yr · 36K searches