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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 53Conversion 82Competition 17Returns 90Price range 29Avg price 47Brand share 0Review moat 74Quality gap 30

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good525.4

avg incumbent reviews — the moat a new listing must climb

Growth

Good+25.5%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.67

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay$9.79–$17.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$79K

$79K/yr · 77K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms