53
room sticker book
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($6.61–$15.76) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great248.28avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.61avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$154K$154K/yr · 400K searches
Price range
Bad$6.61–$15.76cheapest to priciest tracked listing — scored on the share inside $15–$100