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rocky horror picture show merch
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Great$22.25avg listing price — sweet spot $15–$100
Price range
Great$11.33–$83.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,762.84avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$134K$134K/yr · 280K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality