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rock display case
Worth a lookShows a sweet-spot price point ($26.01 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Incredible$26.01avg listing price — sweet spot $15–$100
Price range
Great$9.58–$62.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay1,874.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Market size
Okay$192K$192K/yr · 301K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality