43
rip wheeler
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$34.30avg listing price — sweet spot $15–$100
Review moat
Good565avg incumbent reviews — the moat a new listing must climb
Growth
Good+52.8%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.31–$149.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 57K searches