47
ride on horse
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$135.43avg listing price — sweet spot $15–$100
Market size
Good$509K$509K/yr · 442K searches
Review moat
Okay2,667.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$23.73–$325.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale