43
red hood
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Great$60.58avg listing price — sweet spot $15–$100
Review moat
Good562.82avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay$11.02–$342.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$48K$48K/yr · 240K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price