49
quarter holder
Skip itA small market ($87K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great381.57avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.55avg listing price — sweet spot $15–$100
Price range
Good$6.05–$28.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Market size
Bad$87K$87K/yr · 147K searches