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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 5Conversion 74Competition 3Returns 85Price range 71Avg price 71Brand share 0Review moat 94Quality gap 38

Review moat

Great120

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.55

avg listing price — sweet spot $15–$100

Price range

Good$12.17–$21.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$320K

$320K/yr · 322K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-39.6%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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