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professor mcgonagall wand
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.83avg listing price — sweet spot $15–$100
Price range
Great$13.20–$53.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,575.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$3K$3K/yr · 10K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock