33
pop game
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Price range
Great$9.61–$40.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$13.57avg listing price — sweet spot $15–$100
Review moat
Good1,080.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 49K searches
Brand share
Bad99%top-5 brand share — brand-locked demand