35
pony cycle
Skip itSoft demand (-46.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Good501.23avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$220.94avg listing price — sweet spot $15–$100
Market size
Okay$218K$218K/yr · 220K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad$40.94–$517.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.7%90-day search growth — must beat 0% to launch
Signals High Price