50
poker chip case
Worth a lookShows a sweet-spot price point ($46.20 avg), but soft demand (-14.1% this quarter) keeps it on the watch list.
Avg price
Incredible$46.20avg listing price — sweet spot $15–$100
Price range
Great$8.86–$99.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good571.82avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$152K$152K/yr · 97K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch