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pokemon deck box
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$18.48avg listing price — sweet spot $15–$100
Price range
Great$6.07–$43.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good845.69avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$432K$432K/yr · 898K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality