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pokemon case
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$21.16avg listing price — sweet spot $15–$100
Price range
Great$7.11–$88.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,055.75avg incumbent reviews — the moat a new listing must climb
Market size
Good$462K$462K/yr · 612K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality