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pokemon card book
Worth a lookShows low returns (0.6%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$15.33avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.11–$30.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,074.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 107K searches
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand