44
playdoh cutters
Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good934.41avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.30avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Good$8.79–$21.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad$91K$91K/yr · 127K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch