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plastic eggs
Skip itSoft demand (-91.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good936.19avg incumbent reviews — the moat a new listing must climb
Market size
Okay$260K$260K/yr · 429K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.76avg listing price — sweet spot $15–$100
Price range
Bad$3.32–$17.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-91.7%90-day search growth — must beat 0% to launch